What will a competitor audit reveal?

As part of the Discovery Stage we offer our clients to perform a competitor audit and define important parameters for the future audience of the project. This will help calculate the volume of the market and identify its features that can be implemented in the functionality of the future application. We study the popularity of competitors’ projects, the behavioral parameters of their audience, and their feedback.

In most cases we are able to obtain the following parameters:

• Monthly audience size
• Main traffic channels
• Number of installations
• Popular Geo
• Project age
• Number and frequency of updates
• Size of external investments
• Team size and technology stack
• Popular searches for contextual ads
• Trends and seasonality of topics
• Advertising budgets of competitors
• Weaknesses of competitors

TOP Tools:

For Web projects:

• Whois https://who.is/whois/
• Ahrefs https://ahrefs.com/dashboard
• Similarweb https://www.similarweb.com/
• Google Ads Keyword Planner https://ads.google.com/aw/keywordplanner/home
• Google Trends https://trends.google.com/trends/?geo=US
• Crunchbase https://www.crunchbase.com/
• Wayback Machine https://web.archive.org/
• BuiltWith Technology Lookup https://pro.builtwith.com/

For App Projects:

• App Annie https://www.appannie.com/
• Sensor Tower https://sensortower.com/