Main Instagram trends in 2019
What are Instagram trends 2019? There are 3 main trend criteria:
- appeared in 2018, but it will be relevant and will be developed only in 2019;
- will remain relevant since 2018;
- will appear in 2019.
What is the use of trends? Knowledge of basic trends allows them to follow and apply in their work. Conversely, poor awareness of future changes may adversely affect the results of your progress. As they say, forewarned is forearmed.
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Do not put all your money on just one single horse in the race. Even if the favorite is trained as well as possible, gets the best food and medication, the best jockey sitting on its back, it might be possible that an unexpected disturbance causes this horse to stumble and fall — and you are going from set position 1 to 100. This is also true for your Instagram marketing.
Top Instagram trends in 2019
The development of online trading
The main prerequisites for this trend are the launching of trade tags in Stories and the appearance of the “Shopping” section in Instagram recommendations. Plus, a rumor about the development of a separate platform for shopping IG Shopping.
Actual for online stores and other sites selling goods, not services. Therefore, if your business sells products on the Internet, connect the trade tags and start selling more via Instagram.
Microinflusers
More precisely advertising with opinion leaders with a small audience. The bottom line is that it’s better to find 10 bloggers with a small audience than a single blogger.
Actual for local business. A small city company does not make sense to take a placement from a federal blogger. Or a popular local, whose part of the audience is local, and the rest is everything. Accommodation will cost less, but you need to find more accounts to get enough coverage.
Stories-oriented
Stories are much easier to post, the format itself is more interactive and lively. Many opportunities for creativity. Yes, what am I saying? After all, you already know everything yourself.
The format is developed and often supplemented by new “buns”: gifs, questions, and so on. The main thing that is worth noting is the increasing demands on the quality of content in Stories. Taking off your feet for a walk or gash a vertical photo of a sunset without everything is no longer enough. You need to think through stories so that subscribers would be interested in leafing through them and waiting for new stories.
In addition, Stories began to take up more space and often flashed not only over the tape, but also in the form of recommendations between posts.
Vertical video
After the release of IGTV, it became clear to everyone that vertical videos are a bright tomorrow. To watch the video do not need to twist the phone! In addition, this format can be used for Stories. Even YouTube has launched a vertical and square format for advertising.
Use vertical video more often, because subscribers like it and create a positive user experience. Imagine that you come across an interesting video, but to watch it you need to turn the phone to a horizontal position. And you are standing in the subway and when you try to do it, the phone falls out of your hands, the headset flies out of your ear … In general, the vertical format is more convenient.
Retargeting profile activity
Retargeting people who interact with a business profile on Instagram. Not everyone knows that this opportunity has appeared, but when they find out, they will definitely start using it.
How it works? You can customize ads to all users who interacted with your profile for a selected period of time. Interaction means visiting a profile page, like, commenting, posting to a direct or saving a post.
Thus, the audience that you have covered once can be used again later. Let’s say you started masslisting. Covered 25,000 profiles. About 1000 people subscribed to you in response, you received 3000 likes without subscriptions and 8000 profile views. Now all these people can be reached again with the help of retargeting.
Application monetization
This is rather a negative trend. Advertisements in the feed appear after a couple of first posts in the feed and after the first Stories in the stories feed.
This is good for those who more often use targeted advertising on Instagram. And it is bad for those who place greater emphasis on the promotion of natural growth factors. Coverage will fall, and the amount of advertising will grow.
Next steps in monetization: IGTV and Direct. With a lower probability of user pages, as well as a paid subscription to disable advertising.
Conclusion
Instagram develops and there is not so bad in terms of organic promotion. Yes, it is necessary to raise the budget and spend money on the promotion of posts, but any site over time requires more investments.
The main thing is that Instagram does not lose its relevance and continues to bring benefits to the business. In general, for any business, this is the first place where you need to create an account. As for the trends in Instagram for 2019, of course they will be added. Including due to those updates that will be implemented in the coming year.
What do you think, what trends are waiting for Instagram in 2019? Write in the comments.
